Prosper, formerly known as Wakefield and District Health and Community Support. Prosper is a charity with a long-standing history of providing grants to charities, community groups, and not-for-profit organisations. Under their new brand, inspired by a kaleidoscope, we created a set of marketing collateral, including letterheads, continuation sheets, business cards, exhibition stands, and signage.
We must adhere to their brand guidelines when designing the marketing collateral. Following their brand guidelines ensures consistency and alignment with Prosper’s new brand identity. This consistency is essential in visually communicating Prosper’s values, mission, and vision across various materials. It enables the marketing collateral to convey a cohesive message and create a unified brand image. Additionally, adhering to brand guidelines helps build brand recognition and credibility among stakeholders.
The design of the marketing collateral for Prosper incorporates their new brand inspired by a kaleidoscope. Vibrant colours, diverse imagery, and inclusive visuals are used to represent the vibrant and diverse communities that Prosper works with.
Overall, adhering to the brand guidelines ensures that Prosper’s marketing collateral aligns with their new brand identity, conveying the vibrancy, diversity, inclusiveness, tolerance, and colorfulness of the communities they work with, ultimately supporting their mission of creating opportunities and building a better future.
