project overview
Premier Mist is one of the UKs leading providers of water mist and sprinkler systems. With a growing a field-based sales team, Premier Mist approached Northern Media as they wanted to give their business developers better tools to nurture and convert their prospect opportunities.
In the initial fact-find meeting, BDMs needed something that would help them talk the prospect through Premier Mist’s value proposition, their products, processes, accreditations and the projects they had completed for other clients, but without it feeling like a formal sales pitch.