premier mist, product brochure

project overview  

Premier Mist is one of the UKs leading providers of water mist and sprinkler systems. With a growing a field-based sales team, Premier Mist approached Northern Media as they wanted to give their business developers better tools to nurture and convert their prospect opportunities.  

In the initial fact-find meeting, BDMs needed something that would help them talk the prospect through Premier Mist’s value proposition, their products, processes, accreditations and the projects they had completed for other clients, but without it feeling like a formal sales pitch.

solution  

Northern Media recommend that a professionally designed and printed brochure, would not only provide their BDMs a tool to introduce the prospect to Premier Mist, but it would also create a more natural flow to the meeting, ensuring all key points were communicated in a structured manner.   

We recognised that Premier List were market leaders in the field of WaterMist and Sprinkler Systems. We therefore recommended that the brochure needed to reflect and endorse their market position, high-quality products and enviable track record. We recommended showcasing in detail, the high-profile projects they had completed as a way of building trust and confidence very quickly.   

Whilst not the primary objective, Northern Media also recommend the brochure be produced digitally as a flip book brochure and downloadable pdf, to feature on the Premier Mist Website. Not only would this serve as an additional option for customers and BDMs, the pdf brochure also helped with SEO.   

brochure design  

Before starting the design, Northern Media’s creative team completed extensive research into Premier Mist’s business, people, products, target audience, strengths, route to market and what makes them different. This included evaluating the critical factors that would influence a  prospects decision to purchase.   

Using this knowledge, an initial brochure structure was suggested. Having reviewed Premier Mist’s brand guideline documents and their website, initial concept ideas were then produced for key pages, such as the front and back covers. Following sign-off, design concepts for the internal pages were then created, shared, refined and agreed.   

Premier Mist were given guidance on the content structure and word-count for each section so that they could produce the content to fit with the layout. Timescales were also discussed so that the content could be produced in line with the agreed project plan.    

outcome

Rather than using a formal presentation (which sometimes felt like a pitch), or using their website (which the client had already visited) the BDMs felt that the new Premier Mist brochure made the meetings feel informal and relaxed.   

Due to the high-quality, the BDMs also found that prospects retained the brochure and referred back to it once their buying need arose. Given that it would often take 6-12 months to close a sale, the BDMs could quantify that how that retention was having a positive influence on conversion.