pinders, marketing designs

overview 

Pinders Opticians approached us with an exciting project to promote their newly launched ‘Eye Spa’, a specialised service offering treatments for dry eyes. Their goal was to generate inbound enquiries by increasing awareness among both existing customers and potential new clients. To achieve this, we were tasked with creating a cohesive suite of design assets aligned with their broader marketing strategy and existing brand guidelines. These assets would include social media posts, a reception area leaflet, and additional promotional materials.

solution 

To deliver on Pinders Opticians’ objectives, we developed a structured, collaborative approach:

1. Understand & Concept: We began with a kick-off meeting to thoroughly understand their business, services, and unique brand attributes. This meeting informed our initial design concepts, ensuring alignment with their goals and audience.
2. Review & Revise: Pinders Opticians provided feedback on the concepts, enabling us to refine and tailor the designs to meet their preferences. This iterative process ensured the final deliverables would resonate with their audience.
3. Deliverables: We created a comprehensive suite of marketing collateral, including:
   • A social media design pack with 10 customisable templates.
   • A high-quality A5 half-fold leaflet for the reception area.
   • Posters, print advertisements, and e-shot graphics to highlight the ‘Eye Spa’ services.

social media design style

We designed a versatile pack of 10 templates to elevate Pinders Opticians’ social media presence. Each template adhered to their brand guidelines, ensuring consistency while offering flexibility for diverse content. These posts were crafted to capture attention, with clear calls to action and visually engaging layouts that emphasised the benefits of the ‘Eye Spa’.

leaflet design

The A4 half-fold leaflet was designed to serve as a key informational tool in their reception area. It explained the ‘Eye Spa’ services, highlighted the expertise of their team, and featured customer testimonials. We used a clean, professional layout with high-quality imagery to reflect the premium nature of their services.

outcome 

The collaboration with Pinders Opticians resulted in a cohesive and visually appealing suite of design assets that effectively communicated the benefits of the ‘Eye Spa’. These materials enhanced brand consistency and professionalism, resonating with their target audience and driving engagement. The designs have positioned Pinders Opticians to increase awareness, attract new clients, and ultimately boost inbound enquiries for their innovative dry eye treatments.