Loadhog, are an innovative provider of returnable and reusable transit packaging solutions that aims to promote the sustainability of its products. They intend to produce an animation video showcasing the circular economy of their products, from inception to reuse stage.
The process began with meticulous planning, followed by creating a storyboard to outline the visual narrative. Next, we designed captivating animations that effectively conveyed the key stages of the product life cycle. To enhance the storytelling, we crafted a professional voice-over that complemented the visuals.
The animation utilised exploded infographics and split screen scenarios to give the process a good pace, informing efficiently and visually. The use of exploded infographics allowed the audience to see the inner workings of complex systems, making it easier to understand and digest the process being depicted.
Split screen scenarios further enhanced the efficiency of information delivery by presenting multiple steps or components simultaneously. This approach not only saved time by condensing information but also enabled viewers to make unique connections between different parts of the process more easily.
The incorporation of motion blur in the animation added a sense of fluidity and speed, making the visuals appear more dynamic and engaging. This effect is particularly effective in showing fast-paced or intricate processes, such as the injection moulding and circular process’, creating a seamless transition between different stages.
The result was a dynamic animation video that effectively showcased Loadhog’s products, with the option to tailor animations for specific sectors.
It vividly demonstrates the circular economy of the products, reinforcing the sustainability message engagingly and memorably.
